Born into a family of lawyers, she had joined the bandwagon only to realise within a few years into the profession that her heart had its own cravings. Meet Parama Ghosh, a lawyer at one of the foremost law firms of India and part-time Entrepreneur.
In her words “It is like I had to die in depression and I chose a Swiss Alps setting for such death. Keeping cynicism aside, I honestly think law is a great profession for the simple reason that it pays you enough to sponsor your travels, books, food, music and the list of hobbies which if made into a book shall put Mahabharata to shame”.
But Real estate acquisitions, mergers of giant corporate houses, will, fat briefs and law books can fill the stomach but not the heart. So, one fine serendipitous afternoon, the heart and Parama bumped on to each other. They sat and talked. And she decided to give it its dues. A helpless lover of art and fabric, Ghosh decided to get the two married. She called the marriage: “Stories on fabric” and their love child, “Parama”. That’s how Parama was born. Indigenous art forms are created on fabric and for her, each is a canvas. This phenomenal lady works with local artisans from Bengal to fill those canvases with beauty.
For her, Parama the brand is an extension of herself: Imperfect, bubbling with ideas, restless, quirky and fun. Everything at Parama is handmade and hence there is no large scale production as she has a day job and a family too. She loves the concept of “home grown” because a part of you reaches someone who takes your products home.
Parama says “Nostalgia, Calcutta, days when I was just a little girl, things that are ‘every day’ and mundane warms my heart. I imbibe them in my creations as much as I can. While juggling my day job, family, household chores and my passion, I have realised one thing: Life is like a multicoloured crochet pattern. Too many threads look difficult in the beginning. (Some times your pet cat may make things even more difficult by pulling those threads while you work) but in the end, you are left with something beautiful”
She believes happiness is primary and following one’s passion along with a day job acts as the window which brings sunlight home.
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Note: This story is part of The Phenomenal Woman Series launched by Papercup.